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Customer Rating: 
Summary: She understands the male mind...a guy's view
Comment: Firstly, in this book BITCH means Babe In Total Control Of Herself.
She gives you priciples not 'rules' to transform from ignored or taken for granted doormat to relentlessly pursued dreamgirl, who is independent, strong, and not needy.
Initially, I wondered if Sherry is a guy, because she is so onto us. To her credit she did interview many men, to get these deep insights. In fact she has compiled our secret playbook.
I wonder if it is a good thing to have too many of our deep secrets in female hands, because it forces us to change our lazy relationship ways.
There is a self improvement principle - you teach people how to treat you. So do what you have always done, and get what you always got, or teach them how to treat you right.
So when Sherry suggests, acting a little aloof at first, this may seem counterintuitive, but it works. Staying out of relationship mode for a while, bypasses our natural defenses, and it works. Not giving away your personal power by being too much of a pleaser works. Communicating succinctly, I like that one.
Probably the most important lesson from this book is the importance of communication. A woman who calls a guy on his behavior, is showing several powerful things, she demonstrates higher value by not accepting bad behavior, she is not afraid to convey her feelings even if this might offend the guy, she is not timid and unassertive, she keeps the lines of communication honest, and open.
You will win some and lose some by following the advice in this book. Following this advice too rigidly will not work. It is a matter of finding a balance, and using what works for you. Think of this book as training wheels.
This book, is very good, and I probably should not recommend it but I do.
The bit about faking the orgasm, some reviewers don't like. As Sherry is a stand up comedian, this piece is just supposed to be humorous. In reality, you are teaching the guy that is he is already good enough, whereas some improvement might be required.
Some of the anecdotal advice is funny but extreme. The booty call guy left standing in the rain outside his apartment got his just desserts, but the red panties in the laundry tactic was too much.
My personal opinion, is we men are not that smart at non verbal communication, so things need to be spelled out more.
We also have a limited capacity for processing verbal information, in fact we go into safety shut down after about 30 seconds of talking. After that point, we just nod and grunt as if we are following along.
I hope you find this review helpful, and if you do, please click yes.
Customer Rating:
Summary: change your love life FOREVER!
Comment: Any woman who wants to regain control over her relationship or love life should definatley buy this book! I thought I knew everything about controlling men and getting what I want but I had still so much to learn and this book has taught me that! I was concerned I was falling for my man too quickly and roles had reversed. In the beggining I was the 'bitch' in complete control but when he finally got the prize (me) and the chase was over I soon felt i was loosing more and more control over the relationship. Within geting through the first chapter I had my man right where I wanted him again! There is nothing complex or difficult and the advice may seem obvious but the book gives you the confidence to go out and do it and regain ultimate respect for yourself!
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Summary: What an excellent book!
Comment: I was put off buying this book fo ages, as I wasn't sure I wanted to learn how to be a 'bitch'!. But Sherry is not using the word 'bitch' in the traditional way- she uses it as term to mean ' a women with self-respect'.
The best book on dating I have read ( and I've read a few...)and I do think the principles can be applied to all areas of life, not just relationships. Why be a down trodden 'nice girl' all the time- it gets you nowhere. The results are immediate- I couldn't believe how subtly changing your behaviour can change other peoples attitude and behaviour towards you. YOU MUST READ IT!!
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Summary: Now I know where I was going wrong for all those years!!!
Comment: This book is fantastic!!! I was always too nice and then wondered what i did wrong - now I know and now I'm going to become a "bitch". The advice is practical and makes sense and the book is very easy to follow. The more i read the more i was glued to the book. Finished in 2 days! Great investment.
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Summary: How to catch and keep a man (seriously)
Comment: Sherry Argov freely admits that she uses the word "bitch" as a tongue-in-cheek way to grab your attention. She describes a bitch as a woman who is confident, independent and self-reliant, traits that men find sexy, attractive and intriguing. Argov portrays "good girls" as available, overly nice, accommodating and needy - characteristics men find off-putting and boring. Had this book been written 20 years ago, it would have been cutting edge, but you've probably heard the core of Argov's advice before (much of it is reminiscent of asking why a man would want a cow if he could get milk for free), from your mother and grandmother. She's just wrapped it in new rhetoric with a cute flair. Although her basic premise - men like independent, confident women with an "edge" - rings true enough, it's barely enough to fill an entire book. Argov disguises this sleight of hand with clever writing, witty one-liners, scattered "attraction principles," humorous stories, relatable examples, large type and a lot of repetition. If you don't find the whole idea a little passé, you'll have a good time. getAbstract recommends that you read this book in snippets whenever you need a chuckle or a shot of self-confidence as you play the catch-and-keep-a-man game. Of course, real women don't play games - as Argov would be the first to tell you.
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